When we first started to focus with considerable concentration on the marketing of our book, we made a list of possible marketing initiatives we could employ. As we move forward, we will probably add to this list and perhaps remove one or two items as well. Some of the initiatives we have identified are more important than others. Therefore, we have set priorities. We also recognize that sometimes the timing of what we do can be important.
One initiative on our list stands out in my mind as fundamental or "bread and butter" to our overall marketing campaign. I feel that we must develop a way to take the principles and practices of withstanding the lie directly to live audiences, big and small, and to appear before these audiences continuously over a long period of time, until our work is done. Nicole and I are diligently working on this particular strategy at this time. We are working to put together an engaging presentation. We are working to find specific live audiences before whom we can appear.
The future is uncertain, but I am still very excited about what lies ahead in the marketing of our book.
Workshop
15 years ago
